The Brand Builders

Date:

24 January 2006

Price:

Members only

The growing importance of brands is resulting in increasingly sophisticated and creative marketing methods to communicate with the target audience.  Here we had two speakers with vast experience on this topic.

feedback

Here are some comments/key tips taken from delegates who attended this event:

"I have almost four sides of A4 in notes and found it one of the most useful evenings I have attended.  It was particularly applicable to my businesses and it provoked a lot of other thoughts of how I could sharpen up some areas of my organisation"

"You can never start the process too early, good solid brand planning and business planning one and the same thing - the brand is the people in the organisation"

"A completely different view on branding than I had before - changed my outlook!"

"Branding is the holistic approach to positioning a product or service and it is a long term game"

"Never delegate the brand, don't engage an ad agency to build the brand - they will sell you ads - sell the brand not the sale"

"Building brand value ahead of a company sale to add value"

"In a service business the people are the brand"

"Buyers see a brand as an insurance policy that reduces their risk"

"I got a better undestanding of the concept of "brand" and possible uses of sponsoriship to enhance the brand"

"Brand building should be part of your overall strategy rather than something quite separate.  Also you have to understand what it is you stand for to enable you to build a brand that stands for that"

"Good opportunity to network with though provoking comments from the speakers"

"Think about what our customers see us as, rather than what we think they see"

"I am a relatively new member and have for one reason or another missed quite a few of the events I would have liked to attended.  However, I have thoroughly enjoyed every event and will make every effort to attend more this year.  I am so glad I have joined and look forward to meeting more kindred spirits and listening to and learning from more charismatic speakers"

"This event exceeded my expectations"