The golden opportunity offered by broadcast news is there for the taking. This session is aimed to help you get the right PR for your brand, your product or your service. It will teach you how to use your headlines to sell your good news story and how to maximise your chances of grabbing the editor's attention.
Here are some comments/tips taken from delegates who attended this event:
"A valuable insight into the wrold of the media and journalism, particularly in preparation for a press release and how to make the right impression first time. It was an eye-opener making a statment in just 35 seconds! The case for media training was well made, an important asset for anyone wishing to make the right start in this heady news-hungry world!"
"Preparation is everything"
"Go for the live interview in the studio - but don't expect it to be easy"
"I am making sure my clients get media training! New service opportunity"
"This was a very entertaining event with lots of useful information"
"Know exactly what you are saying and get the point accross quickly"
"The three presenters were talented, skilled and professional"
"Media can be a very powerful tool but you have to make sure the way you present yourself to them makes your story attractive"
"Don't face the media without carrying out some serious prep and perhaps training"
"Know exactly what you are saying and get the point across very quickly"
"Very entertaining with some great tips"
"Always prepare your objectives and key messages prior to any interview"
Hilton Strathclyde Phoenix Crescent Strathclyde, Bellshill ML4 3JQ ML4 3JQ
01698 395 500
Show venue on a map21212 - 29 May 2012
Focus Dinner
Speaker: Alan Bonner, Pinnacle Telecom Group, www.pinnacletelecomgroup.co.uk Alan Revie, National Tyre & Autocare, www.national-tyres.co.uk
Howard Hotel - 14 June 2012
Focus Dinner
Speaker: Derek Louden, Scotch Frost of Glasgow, www.scotchfrost.com Ann Rushforth MBE, ScotNursing, www.scotnursing.com
Scotch Malt Whisky Society, Edinburgh - 28 June 2012
Supper Club
Speaker: Iain Stewart, US Booking Services
Registered in Scotland. Company registration number SC160976.
Registered office: Barncluith Business Centre, Townhead Street, Hamilton, ML3 7DP. Developed by Mercurytide