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Brand Building

Date:
25 May 2011
Price:
£114.00 (VAT inclusive)
Members only
Marketing

How do you go about building a brand successfully and what does that entail?  This focus dinner provided the answers.

Please see feedback below from Members who attended this event:

Venue information

Marcliffe Hotel North Deeside Road
Aberdeen
AB15 9YA

01224 861 000

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Chairman

Murray Strachan, Strachan & Partners, www.murraystrachan.co.uk

Speakers

  • Gregor Mackintosh, Mackintosh of Glendaveny, www.mackintoshofglendaveny.co.uk
  • Ian Ord, Fifth Ring, www.fifthring.com
Read the biographies

Feedback

It was great to hear the two very different presentations and to listen to other peoples views

The value of these events in interacting with people from different businesses

The value for me was understanding how brand was viewed from different market sectors and from industry professionals

Key tip for me from the event is that every time someone comes in contact with a member of staff or one of our products that is a brand experience. I must say in the short time I have been a member I have been very impressed with the organisation, I have met some great contacts and learned a lot

My key tip - brand protection can mean quality for some companies and allow others to do things which a 'normal' brand cannot do

Well chaired by Murray

Gregor was very impressive for a young guy, lots of passion and very open

Gregor gave an enthusiastic presentation of his story

Ian presented well and had lots of energy and experience

Ian was a stimulating speaker

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