When Regular Pr Is Not Enough

Date:

26 May 2011

Price:

Free to Members

Members only

In the latest in a series of Masterclasses with our key Corporate Members, Diane Stewart from Buchanan Communications, part of the WPP Group, explored the use of financial communications to build the valuation of your business.  A strong financial communications strategy can have a real impact on the valuation of your business, building your profile with potential investors, customers and partners and communicating your growth strategy with a view to raising funds, a possible trade sale or flotation of your business on the Stock Market.  Diane was joined by Sian George from Aquamarine Power and gave an insight from the perspective of the ambitious growing business – it works!

This special Focus Dinner was chaired by Exchange board member Colette Grant, Co-Owner and Company Director of Grant Mangement UK Ltd.

Please see feedback below from Members who attended this event:

Feedback

Very good value from this event. It was a nice refresher and inspired me to get back on the PR wagon. Also good to think about PR from this angle. Good group to network with after

Excellent discussions on different topics that related to the subject area. In particular how the table saw this affecting social media. Was interesting to hear the different perspectives

Good to meet interesting people, share experiences and hear about other businesses

Interesting take and perception of what PR really is and what it means to different people

Key tips for me - think about how every PR message will be interpreted by all the stakeholders in your business - be careful about press statements with numbers attached - Government will investment money in management teams who can give advise on policy issues - and many other tips, too many to mention

My key tip - making sure that as a business you must have a planned approach with a robust product which should then create an engaging PR campaign

Colette was very good at including everyone and keeping the evening on time

Colette Grant was fantastic, made everyone feel very welcome and set the tone for a great debate on PR

Colette stepped into the gap exceptionally well, I thought she was brilliant, making sure everyone got their say

Sian was very knowledgeable in her field, with a great energy and certainly had a passion to help other businesses

Diane is a very positive person, who was a delight to listen to. Diane has changed my perception of specialist PR companies and what they can do for your business

I thought Diane gave a real insight into the murkier media industry. Clearly knows her stuff

A very good night

Sian is a motivated person, driving a rapid growth company, in a highly competitive field. It was great to hear her point of view, as the 'customer' of Buchanan Communications. Sian talked openly about the successes and failures when dealing with PR. Brilliant!

Sian spoke elequently and fluently and was an inspired choice of speaker

Last night was a great format, which allowed everyone around the dinner table to be more involved in the debate. Looking forward to the next one!