The digital age offers huge opportunities for marketing your business but how do you stand out from the crowd? John covered the benefits and pitfalls to both business and consumer in this event.
Please see feedback below from Members who attended this event:
Bonham Hotel
35 Drumsheugh Gardens
Edinburgh
EH3 7RN
0131 274 7404
Show venue on a mapScott Allison, Teamly.com, www.teamly.com
The value obtained by me was a good understanding of how to best approach social media and also how much other companies understand of social media
This event highlighted the steps to take in developing a social media strategy and gave pointers to time wasting and potentially costly activities
The value for me was hearing how other people are approaching social media and learning from this
As always, the speaker was outstanding and brought lots of food for thought
Key tip for me was that not all social media suits every business. Focus and caution are very important
Follow your instincts and research thoroughly before forging ahead. Setting up social media is extremely quick and simple, servicing and sustaining it is a different matter!
Key tip - Social media and SEO need to be viewed as a single package
Taught me about retweeting interesting information rather than having to come up with original messages every time
Strategy is required before embarking on social media - don't jump in regardless or without a plan
Key tip was to hear how to add value to customer base through facebook and twitter
Scott was well organised, kept to timings, very well run event
Scott was a very good Chairperson, he really got everyone involved in the discussion and is a good ambassador of the Board
Scott gave relevant input and direction to the evening
Scott kept discussion flowing easily and encourage everyone to take part
Scott gave great insights and really knew the subject
John was very good, he was natural and keen to impart his knowledge and expertise
John had great insights and gave good information to take away and think about
John was an experienced and interesting speaker
A worthwhile event, many thanks
Marcliffe Hotel - 7 February 2012
Focus Dinner
Speaker: Bob Drummond, Hydrasun, www.hydrasun.com Roy McGregor, Global Energy Group, www.gegroup.com
Scotch Malt Whisky Society, Edinburgh - 9 February 2012
Supper Club
Speaker: Gordon White, fatBuzz Limited, www.fatBuzz.co.uk
Hotel Du Vin at One Devonshire Gardens - 16 February 2012
Focus Dinner
Speaker: Andrew Cope, Zenith Provecta, www.zenithprovecta.co.uk Richard Ferguson, Aitken & Niven, www.aitken-niven.co.uk
Scotch Malt Whisky Society, Edinburgh - 21 February 2012
Supper Club
Speaker: Peter Grant, Grant Assessment Managment, www.grantmanagement.co.uk
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