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The Entrepreneurial Exchange

Viral Marketing 29 April 2010

Focus Dinner

Viral marketing campaigns are a great way to generate a huge amount of brand awareness on or offline.  But how do you ensure they are effective?

Online Dragon Shaf Rasul shared his experience as a serial entrepreneur and investor and gave his insight into what works and what does not.

Please see feedback below from Members who attended this event:

Venue information

21212 3 Royal Terrace
Edinburgh
EH7 5AB

0845 2221212

Chairman

Mr Brian Williamson, Tiger-eye, www.tiger-eye.com

Speakers

  • Mr Shaf Rasul, e-Net Computers, www.e-netdistribution.co.uk

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Feedback

"Learned that viral marketing is perhaps more applicable in B2C than B2B marketing. Got some ideas of how we might be able to do some viral marketing"

"Great insight into viral marketing"

"If you follow somebody on twitter they will often follow you back. When starting a viral campaign it must be properly seeded"

"Always think out of the box. A new venture doesn't need to be totally original. Take an existing idea (that may be novel in a particular geographic area) and do it better"

"Key tip - Viral Marketing in the consumer space is easier than the B2B space...."

"It can work in B2B. 'Seeding' is crucial but with some creativity should be possible"

"Brian did well to include all the people around the table"

"Shaf was bursting with creativity, very keen to help"

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