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The secrets of entrepreneurial marketing
Date:  25/02/2004 Location: The River House, Stirling
Chairman: Mr  David Gardner
Speaker: Mr  John McGlynn  Mr  Eddie  Young          


There is a gap between how marketing theory is taught, and how it is applied by entrepreneurs.  Eddie Young learned his craft in IBM and then applied it to blistering effect in growing ACS to 5 million.  John McGlynn  applied his experience in a succession of leading ventures.  This exchange allowed John, Eddie and David to pass on their entrepreneurial marketing secrets. 

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