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Date:  25/02/2004 Location: The River House, Stirling
Chairman: Mr  David Gardner
Speaker: Mr  John McGlynn  Mr  Eddie  Young          

Here are some comments from delegates who attended the event:

"John McGlynn had a very good insight into his different business activities and kept bringing it back to different aspects of the marketing mix.  Very good content and delivery"

"David Gardner was excellent and did present some good stuff about marketing"

"Key tips I took away was the importance of networking within the marketing mix, sell to the top person, take advantage of PR opportunities as they arise and don't get too mixed up in marketing and forget that sales are the key focus"

"It was good to hear that others create marketing opportunities and that having a marketing plan is not essential and a percentage of your budget does not have to be spent on marketing"

"My key tip was to try outbound tele-marketing"

"Interesting to hear how John McGlynn uses advisors as a virtual board"

"The key tips I gained were to make contact as high as possible-use circle of leverage-and then go down food chain rather than trying to work up it"

"The format for these evenings are tried and tested and work well"

"This was a good night, as always, and the speakers were good"

"Be clear about who your target customers are"

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