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Date:  29/10/2003 Location: The Riverhouse, Stirling
Chairman: Mr  John Anderson
Speaker: Mr  Jim Leslie  Mr  Iain  Graham          

Here are some comments from delegates who attended this event:

"Probably one of the most practically useful and relevant events I've attended.  Lots of inspirational ideas from people who actually do what they talk about rather than "experts" who talk about what other people do"

"Learned how developing new sales channels, particularly overseas markets can be done speedily, inexpensively and with a small resource. I left both inspired and with some invaluable ideas"

"The key tip I took away with me was selling to VITO and targetting sales activity"

"Reinforced to talk to VITO only"

"My key tip was how to ensure that when selling you are addressing the key decision makers, how to target them and ensure quality follow-ups of mailshots etc."

""I took away heaps of useful tips"

""Showed the need for a targeted mail shot campaign and more importantly the follow up - essential"

"Just an excellent event with speakers who knew their stuff"

"I picked up on selling benefits and not services or products"

"I will be making an application to be a member very soon....does that give you a good indication as to how good I thought it was?  It was all really interesting, thanks very much"


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