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Subject Marketing or People

Message by Michael Welch on  23 April 2003 at 8:35 pm  
Joined: 22 April 2003   Posts: 2    Search for other posts by Michael WelchSearch Quote Michael WelchQuote

What came first the chicken or the egg!

Currently developing the business and raising additional finance but what comes first or is a combined implementation required?

For all you guys who have been and done it any advice - a retail perspective would be ideal!?

 


Message by Graeme White on  21 May 2003 at 12:14 pm  
Joined: 24 June 2002   Posts: 1    Search for other posts by Graeme WhiteSearch Quote Graeme WhiteQuote

I think this is one of these questions where there is no right answer. You of course need a balance.

 

However, I suppose coming from a marketer it will be no surprise that I think getting your marketing right is crucial. I have been called in to companies so many times to get involved in projects where loads of cash has been spent on the product with no marketing having been contemplated.

 

 I hope that the tech model of burning VC’s cash on the premise that ‘if we build a better mousetrap’ have gone as surely a model centred on customers and their needs and expectations has to make sense.  Good marketing generates sales, which generates margin, which allows you to employ more or better people.

 

 

Graeme

 


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