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28 February 2005
The Herald
120,000 bill to clear up enterprising muddle

A NATIONAL advertising campaign will be launched today to clear up growing confusion over a 40m initiative to increase children's awareness of enterprise.

The Scottish Executive is to spend pounds - 120,000 on a campaign of radio and local newspaper adverts highlighting its Enterprise in Education programme, called Determined to Succeed.

It follows a study which found the initiative was so confusing more than half the participating businesses did not know they were involved in it.

An executive-funded study found a 'high degree of confusion' about Enterprise in Education among the business community.

According to the NFO System Three survey of nearly 500 companies, many were unfamiliar with the initiative and were unsure what activities were included.

'Consequently, respondents . . . did not know if they were involved in the scheme or not, ' the report states.

A total of 54% of companies which were supposed to be participating subsequently did not think they were part of the scheme, while 16% which were not involved in it thought they were.

Last night, an executive spokeswoman said: 'The campaign will help highlight the excellent work that is going on between businesses and schools to raise awareness of enterprise in education.

'It will also encourage businesses which are currently not part of Determined to Succeed to get involved with their local schools.'

Other work by the executive to raise awareness of the scheme includes the appointment of co-ordinators in every local authority to liaise between schools and businesses.

Determined to Succeed will also be championed by individuals in some of the major business organisations in Scotland such as the Federation of Small Businesses, Scottish Chambers of Commerce and the Institute of Directors.

The Entrepreneurial Exchange is already working with the executive to partner its members with local schools.

ANDREW DENHOLM



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