Scottish entrepreneur Chris Tiso is backing the launch of Run 4 It, a new retail chain dedicated to the running and fitness markets.
Tiso, chief executive of outdoor specialist Graham Tiso, and Duncan Riddoch, former managing director of Alpine Bikes, along with two other fitness enthusiasts have raised a six-figure sum for the first of three planned outlets across Scotland.
The first shop is set to open within the Tiso Glasgow Outdoor Experience store, near Cowcaddens, to tap into the more than 30 running clubs operating in the city.
Another location is planned to open before the end of year. Riddoch, who will head Run 4 It, said the chain was aimed at the increasing numbers of 20- to 50 -year-olds looking for professional advice on the proper gear for fitness activities.