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Gordon Baxter CBE 2004

Gordon BaxterThe Baxter name is one of Britain's most famous food brands.  The Speyside products are renowned for their taste, quality and ingredients - and they are shipped all over the world.  Gordon Baxter and his wife, Ena, took their soups to the United States after the war and realised that marketing - and television advertising - was the best way forward. 

Resisting many take-over bids, Gordon Baxter transformed the tiny family business in Fochabers into a major Scottish business, which is now being run by his daughter, Audrey.  Here he is pictured on the Spey, his favourite fishing beat and a place that he loves dearly.

Registered in Scotland. Company registration number SC483869.
Registered office: 13 Queen's Road, Aberdeen, AB15 4YL. Developed by Mercurytide